Each year, Gogo’s global insights team commissions comprehensive research of the behaviors, preferences, and expectations of global air travelers around in flight internet.
In a world where constant connectivity is the norm, and stress among travelers is high, staying connected in flight is having a calming effect on passengers. According to the study, more than 75 percent of travelers say having in flight internet makes them feel less anxious because they can stay in contact with friends and family on the ground.
Sixty-five percent say it makes them feel less anxious because they can stay connected to work.
Not only do passengers want to be connected, their expectation is to be connected in the same way in flight as they are on the ground, which means multiple screens doing multiple activities.
The Gogo Global Traveler Research Study explores the changing behaviors of airline passengers across the world as it pertains to inflight connectivity and entertainment. The study has been significantly expanded for 2018 and now includes data gathered from more than 9,000 air travelers in 18 countries.