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Gogo global research study: The Travelers of Tomorrow

Over the years, Gogo has grown from a US Domestic provider of inflight products to a truly global operation. You’ll find our services on airlines all around the world, including Australia, Japan and Brazil. Our company also performs a significant amount of research through our global insights team. The results of this research produce an incredible view into connectivity behavior around the world, and what our customers expect from being connected on their flights.

In our most recent report, we found that nearly 50 percent of millennial travelers expect their connected experience in the air to be the same as on the ground. This key finding from our Global Traveler study “The Travelers of Tomorrow shows that connectivity anywhere and everywhere is no longer a hope, it’s an expectation. This study uncovers in-flight connectivity trends from “future travelers” between the ages of 18 and 35, because their preferences will ultimately shape the future of travel.

Some of the other findings in our research report include:

  • While 90 percent of future travelers have a preferred airline, 48 percent said they would choose another airline if Wi-Fi was not available on their preferred flight.
  • Future travelers are more likely to multi-task on their devices during flights with 46 percent of the 18 to 35 age bracket using Wi-Fi and watching a movie or show on their device compared to just 33 percent of travelers older than 35 doing so.
  • Ninety-two percent of future travelers are interested in using their own device in flight, and 48 percent said they prefer to stream their own content to their own device.
  • Sixty-three percent of future travelers think more flights should offer Wi-Fi, and 56 percent of them use their smartphone on the plane compared to just 27 percent of older travelers.

Gogo’s 2Ku technology allows passengers to have the same experience in the air as on their couch at home. Our new technology enables streaming video, fast browsing and multi-device viewing. 2Ku can be found today on more than 170 aircraft across several global airlines. More than 1,600 total aircraft are slated to receive the technology representing 13 global airlines.

The Travelers of Tomorrow study is the first of the 2017 Gogo Global Traveler Research Series, our global study that examines travelers’ inflight habits, behaviors and preferences. It covers 15 countries across six regions around the world and includes data collected from more than 4,500 travelers who flew within the last year. To learn more, visit gogoair.com/globaltraveler.

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