Today, we announced a partnership with Brazilian mobile provider TIM, to offer discounted Wi-Fi to their PRA MIM Elite Black customers on Brazilian carrier, GOL Linhas Aéreas.
TIM PRA MIM, TIM’s loyalty program, gives elite members of their post-paid mobile plan benefits from partner companies. This benefit will be live starting September 3 and runs through Oct. 3 and offers TIM’s most loyal customers a 30 percent discount on Wi-Fi passes on the airline. GOL will offer this promotion on all Gogo 2Ku equipped aircraft.
“Airline passengers comprise a captive audience for global brands. They are highly sought after by third-party brand partners like TIM, who want to engage with them,” says John Wade, Gogo’s president of commercial aviation. “Driving passenger satisfaction through free or discounted Gogo inflight connectivity is a win/win for our airline partners and for Gogo.”
To learn more about how Gogo views the third-party revenue strategy, visit the Gogo Learning Center.