It’s official. Today, Aircell, which referred to Gogo’s business aviation division, has been re-branded as Gogo Business Aviation. As Gogo continues to expand its leadership position, its business and commercial aviation divisions now share a single, global brand. Operationally, the divisions will continue exchanging expertise and technologies while remaining solely focused on their respective markets.
The Aircell brand can be traced back 23 years to the company’s original founding in 1991. Gogo Business Aviation will build on the Aircell tradition using the same people, passion and culture of innovation that made it business aviation’s most trusted in-flight connectivity brand.
“Gogo’s mission is to advance aviation by connecting every aircraft with the most trusted communications services on and above our planet. Having our commercial and business aviation divisions share a brand will make more people aware of the full breadth of our business,” said Michael Small, Gogo’s president and CEO. “The rebranding will also help travelers recognize their favorite Gogo services, whether they’re aboard an airline, corporate, fractional or charter aircraft – anywhere in the world”
“We’re thrilled to introduce Gogo Business Aviation as the next evolution of our brand,” said John Wade, Gogo Business Aviation’s executive vice president and general manager. “The past five years has seen a remarkable menu of in-flight capabilities emerge for business aircraft operators, including Internet, e-mail, voice, texting, personal smartphone usage, movies, TV episodes, news, weather, cockpit data and more. And at the same time, the onboard equipment has become orders-of-magnitude smaller, lighter and more affordable. These truly are exciting times.”
To accommodate its continued rapid growth, Gogo Business Aviation will soon be relocating its headquarters near its existing location in Broomfield, Colorado, USA. The new facility will house all Gogo Business Aviation operations with more than double the present location’s square footage.